Grow YourMartial Arts School|
New Member Ninja's ultra-high converting websites, automatic lead conversion, intuitive member management, and exceptional paid advertising helps movement business owners finally achieve the growth their facility deserves
You could add 30+ New Members a month simply by stepping into the future
I'm William Pierce. I'm a 4th degree Black Belt instructor, experienced Parkour teacher, Summer Camp operator, and 20+ year facility owner veteran.
After years of empty promises from marketing companies, I went on an extensive mission to discover which online strategies would actually help me enroll new students — and now I share them with the world.
For more than a decade, my team and I have been helping grow facilities in the martial arts, parkour, gymnastics, and after school/summer camp industries, and I personally use our New Member Ninja system to grow my $700k+/yr facility in Tulsa, OK.
The strategies we deploy for our clients aren't guesswork; they're borne from hard won experience. I've personally enrolled thousands of students into my facility, and I have access to what's working at hundreds of facilities across the country. New Member Ninja collects the best trust building, lead converting, modern marketing strategies and deploys them for clients everyday through our high converting websites, cutting edge CRM and industry-leading paid ads.
Your programs change lives.
Shouldn't you reach more people?
An aging website. A landline that can't text. A legacy CRM that's stuck in the past. If you were a New Member Ninja client, you'd have modern, effective solutions flowing seamlessly together, supercharging your facility's growth
"If I could just get them in the door..." Now you can
You could be collecting high quality leads and self scheduled trials every day
First Impressions Matter
Yes, you need a beautiful website. But owner after owner has reached out to tell us that their "pretty" websites simply didn't get leads. So what's the difference?
Trust Building Above All
Looking pro isn't the only thing that matters. You have to build trust - real trust - even though your prospect isn't physically with you. Our websites do exactly that. But then what?
Intelligent Pressure Converts
Anyone can build trust with a "walk-in" prospect (do those even exist anymore?). If you have a good script, you can probably build trust with a prospect over the phone. But building trust online is tough. New Member Ninja websites build trust by communicating your school's unique culture, conveying real benefits, and making prospects excited to get started at your facility
"I already have a website, I just need leads..."
We hear this daily from owners. It's wrong, but it's not their fault; they've simply been misled. If your website isn't producing significant organic (free) leads every month without additional paid advertising, it's not doing its job. Far too many websites have these issues:
Content Problems
It uses the wrong type of "Call to Action"
95%+It doesn't offer instant scheduling for free or paid trials
87%Culture Problems
It doesn't properly represent your facility's unique culture
52%Poorly selected images that don't connect with the prospect's demographic
76%Conversion Problems
It's trying to force-capture "hot leads", instead of quality leads
68%Converts 1-2% of visitors into leads; should be converting 15-50%
90+%New Member Ninja solved the "lead problem" years ago. Here's how:
We hear it all the time: "I had no idea this was actually possible"
Prospect Positive Ad Copy
Looking professional isn't the only thing that matters. You have to build trust - real trust - even though your prospect isn't physically with you. Our websites do exactly that.
Your Unique Culture
Your website has to represent your facility's unique culture. It has to feature your students, your images, your physical environment - it has to be uniquely yours.
Experience Specific
There's an expert on every corner giving advice about websites. If you run a Martial Arts school, Parkour gym, or Gymnastics gym, generic advice falls flat. You need a team that truly understands your business.
Actually Affordable
Your website has to do all of this without costing a small fortune. We've seen owners spend $50k+ on custom websites and get terrible results - then come to us and get hundreds of leads a month.
Build Trust
Instantly
Your website instantly communicates your dedication to professionalism. When prospects perceive that dedication, it makes it much easier for them to become a lead, then a trial, then a long term member.
Lightning Fast
Your website will load instantly - just like you'd greet someone at the front door
Mobile Perfect
Parents and prospects are on their phones, which means your website will look flawless on mobile
SEO Optimized
No shortcuts - we build your website SEO optimized (and properly)
Your website is quietly
killing conversions and losing leads
You've probably experienced it - everything on your website *looks* like it should work, but it's just not producing results. The problem is that speed, SEO and a great trial offer simply aren't enough. Here's how we rank websites for member-based facilities:
Basic
Speed
Security
CDN
Mobile
Blazing fast site speed, state of the art security, modern cloud based CDN, and a mobile first strategy are the foundation of a New Member Ninja website. For many DIY website owners and even professional agencies, these are difficult technical milestones to achieve; for New Member Ninja websites, they're the bare bones basics that everything else is built on
Industry statistics show approximately
50%of facility websites meet basic standards
Good
tap to seeLocal SEO
AI SEO
Org search
Does it feel like your website just isn't being seen? Modern SEO, Ai search and organic rankings operate completely differently than they did even a few years ago, which means many sites are struggling. But New Member Ninja websites are equipped with the right site structure, elements and integrations to ensure they're always at the top of any prospect's search
Industry statistics show approximately
10%of facility websites meet "Good" standards
Better
tap to seeCulture
Trust
Congruency
Prospect Lang.
"If I can just get them in, they'll see we're the best" - you're right, but the days of 'walk-ins' are over. It might feel impossible to communicate your culture of professionalism and trust in a way that makes people feel like comfortable enough to sign up - but it's not. Your website can and should instantly communicate trust and your unique culture without a prospect needing an in-person visit
Industry statistics show approximately
2-3%of facility websites meet "Better" standards
Ninja
tap to seeLead Gen
20%+ Conv.
Auto Sched.
A strong technical foundation, excellent SEO and prospect-positive communication are the foundation, but Ninja websites add another level of magic that creates the most effective member-based facility website ever created. You'll get more leads than you've ever gotten before - up to 50% conversion from visitor to lead, making sure your facility's growth is supported no matter how big you plan to be
Become a Ninja 
to see the exceptional difference
Owners across the country are missing out on hundreds of new members each year
The #1 reason member based businesses fail is because they don't have enough new students each month.
Almost all websites made for movement facilities completely ignore the #1 focus of a proper website: Building trust and getting leads.
Owners know they need to market, but try to do it themselves, wasting hundreds of valuable hours on solutions that still don't work.
Hiring a "website professional", never works because they always fall into the trap of using a Fatal Flaw strategy (shown on next page).
Typical websites convert 1-3% of organic visitors into leads, but New Member Ninja websites turn 20-50% of their visitors into leads.
New Member Ninja is the Marketing Partner you've been looking for
We know Ninja websites work, not just because they were created by people actually running real facilities, but also because we have over a decade of proof to back it up.
It's not just functionality, it's culture. Your website has to retain your facility's unique identity while still ensure it collects leads and trials — Ninja websites do.
Conversion is a given — New Member Ninja websites convert 15-50% of visitors into leads. Other industry agencies would be lucky to get 5%.
A website that provides a steady stream of interested prospects isn't just a website; it's a vital tool that you'll leverage to achieve the growth your facility deserves.
Achieve the growth your facility deserves
See more strategies or schedule a Marketing Strategy Overview
They can't enroll
if they can't find you
New Member Ninja's website team will give you exceptional SEO, plus Ai-search capabilities that will make sure prospects can find you not just today, but for years to come. Your site will be ready for however prospects search in the future
Remarkable SEO
Built with exceptional on-page SEO, structured properly so that Google and other search engines rank you above the competition. From GBP to SERP, you'll finally get found.
TheTraditional SearchOptimization Process
Technical SEO
Lightning-fast, mobile-perfect
We ensure your site loads in milliseconds, passes all Core Web Vitals, and provides a flawless mobile experience—the foundational signals Google demands.
On-Page Optimization
SEO is more than Meta Tags
Contextual Authority
GBP + GSC = SERP
Permanent Rankings
SERP that sticks
Organic Traffic
Consistent, free prospect flow
Ai search, solved
It's not just about showing up; it's about actually getting leads from Ai search. We make sure you're the go-to when a prospect uses Ai to look for one of your programs.
Future prepped
No one can be sure what the next evolution of search will be, but you can be sure that the NMN team is ready for it, and that your website already has the structure to handle anything "big tech" might throw at it
TheTraditional SearchOptimization Process
Technical SEO
Lightning-fast, mobile-perfect
We ensure your site loads in milliseconds, passes all Core Web Vitals, and provides a flawless mobile experience—the foundational signals Google demands.
On-Page Optimization
SEO is more than Meta Tags
Contextual Authority
GBP + GSC = SERP
Permanent Rankings
SERP that sticks
Organic Traffic
Consistent, free prospect flow
What about "Ai" websites?
Easy is never effective and Ai websites prove it, with your facility paying the price
Doomed from the start
Ai websites perform so poorly because the Ai collects generic internet marketing advice (advice that breaks vital rules of member-based marketing), to create a product that's destined to fail
Actively erodes trust
Ai content doesn't connect with prospects on the level required to build trust. The documented end result is a facility not only getting significantly fewer leads, but because Ai sites chip away at enrollment numbers and destroy prospect trust, the facility bleeds revenue until the Ai site is replaced
Missing Brand Consistency
Brand consistency is completely missing from Ai websites - and it's not just your brand colors that matter. When you work with New Member Ninja, we understand the difference between BJJ and Krav, between rec gymnastics and team, between a childcare alternative summer camp and a themed specialty day camp.
No one in your corner
Using an Ai website leaves you without an experienced marketing team when it's time to update a schedule, change images, create landing pages for special events, or simply make sure you're actually getting the results you deserve
See why your site isn't getting the results you want:
Audit your website in realtime
See exactly how your current website is performing and where you're losing leads.
You have leads.Now what?
Now that you have the highest converting website on the market, let us introduce you to your new favorite place to login: A digital partner that will track and convert leads, categorize and communicate with members, and massively accelerate your facility's operational output without you having to become a tech expert...
Meet Front
Desk Ninja
The most advanced and easy to use facility management CRM ever made. Billing, texting, emailing, enrollments, special events, reporting, and ultra-advanced automated lead follow up
Lead Management & Conversion
Ultra powerful, dead simple lead management and conversion tools that will supercharge your enrollments
Lead Collection
Every lead from your website and social media is automatically captured and funneled into your CRM. No more manual data entry or lost opportunities.
Automated Scheduling
Allow leads to book their own free or paid trials instantly. Our system handles the scheduling, confirmation, and reminders automatically.
Smart Journeys
Leads aren't just names on a list—they're real people. Our smart follow-up journeys ensure that every lead gets the right message at the right time.
AI Calling & SMS
Our AI-powered assistant can call and text leads to qualify them, answer common questions, and book appointments for you—24/7.
Missed Call Text Back
Never lose a lead to a missed call again. When you can't answer, our system instantly sends a friendly text back to start the conversation.
Social Media Integration
Connect your Facebook and Instagram directly. Every DM, comment, and lead form is synced instantly for immediate follow-up.
Run your facility from anywhere
Our powerful mobile app puts your entire business in your pocket. Communicate with leads and members directly from your phone—without ever giving out your personal number.
- Text and email leads from your business number
- Process payments and manage billing on the go
- Answer questions and book trials instantly
- Keep your personal life separate from your business
Member Management & Retention
Cutting edge member management and retention systems that are so simple, even your worst staff member won't mess them up
Unified Inbox
Manage all your communications—SMS, Email, WhatsApp, Facebook, Instagram, and even Google reviews—in one single, organized inbox.
Review Management
Automatically solicit and manage Google reviews from happy members. Build your online reputation while we handle the heavy lifting.
Bulk Email & SMS
Need to announce a new class or send a holiday greeting? Our bulk messaging tools let you reach your entire community in seconds.
Recurring Tuition
Automate your billing and tuition collection. Our system ensures you get paid on time, every time, with zero manual effort.
Attendance & Rank
Track student progress, manage rank requirements, and monitor attendance with a few simple taps. Data-driven growth for every member.
Automations
Set it and forget it. Automate everything from happy birthday messages to late payment reminders and class announcements.
Industry-Best Payment Processing
Operate your Programs Flexibly, Efficiently, & Effectively
Cutting edge facility management systems that are so simple, even your worst staff member won't mess them up
Events & Surveys
Create, manage, and promote facility events, seminars, and special classes, and automatically gather valuable feedback.
Student Section
Provide a dedicated portal for students to access resources, schedules, and track their progress.
Tracking & Attribution
Know exactly where your leads are coming from and which marketing efforts drive the most revenue.
Sign Up Forms
Build custom, high-converting sign-up forms for any program, trial, or special offer.
Media Creation
Access built-in tools to help you create, manage, and distribute engaging media for your facility.
QR Codes
Generate trackable QR codes for seamless check-ins, quick form access, and offline promotions.
Achieve the growth your facility deserves
See more strategies or schedule a Marketing Strategy Overview
Transferring systems doesn't have to be a Nightmare
If FDN sounds great, but the idea of changing to a new CRM makes you spiral, we get it. That's why we do all (yes ALL) of the work of transferring your old members into the new system. We securely migrate their payment methods, billing information, and program enrollments. In fact, we can often migrate 90%+ of your members within 30 days without you lifting a finger.
Members Migrated
Successfully transitioned within the first 30 days of onboarding.
Full Data Migration
We move student information, payment information, billing dates, unique identifiers and more
Billing & Payments
Your students are automatically cancelled out of your old CRM and their new billing dates are setup in FDN
Lightning Fast
What would take you and your team an excruciating six months or more, our team completes way faster - and at absolutely no cost
Triple your trials with Front Desk Ninja's
Outbound Ai Lead Calls
New Member Ninja internal data shows that there's always a percentage of leads that will self-schedule immediately. Excellent team members consistently calling leads for 3-4 hours per day can double that number (do yours have that much time to call leads?). But FDN outbound voice AI can triple your trials for a fraction of what paying your team members costs.
Experience it Live
Let our AI outbound system call you as if you're a prospective student. Interact with it just like you are a prospect calling your own front desk would (you can even schedule a trial class!)
You'll get a call from our Ai Outbound Voice system as if you're a prospect. Imagine it working for you all day long, for pennies on the dollar compared to an unreliable human caller.
AI Voice Agent
Ready to pourfuel on the fire?
Your website is converting traffic into leads. Our CRM is turning those leads into scheduled trials and those scheduled trials into well-retained members. Now that your foundation is rock solid, it's time to supercharge your growth with high-performing Ads.
The industry's best paid ads results, period
We don't just run ads; we engineer enrollment campaigns. By targeting the right parents in your local area, we fill your mats and studios predictably.
Demo-specific Targeting
What good are leads that aren't qualified?
Educated Leads
Because of how we run your campaigns, your leads are ready to receive the benefits of your facility, not just tire-kick for free stuff
High Quality Reporting
Agencies often obfuscate reporting results - probably no purpose. But our tracking will show you lead to enrollment, start to finish.
Owners are chained to outdated ad strategies that never worked in the first place.
Most owners quit paid advertising because of a lack of results. If it's not putting new leads into your CRM, it's not working.
Most agencies charge $1-2k+/mo before ad spend. Without exceptional results, that's unsustainable for most owners.
Owners consistently report that results disappear after 30-60 days, but the fees don't. They're left with cost and no leads.
Paid ads agencies rely completely on paid ads to produce results. But what happens to your marketing when the algorithm changes?
Ads aren't dead; You just need the right team.
If you think your school growth plan should include paid ads, we can help. Our ads department has over a decade of experience.
Threads
Want advertising access to a platform with 500M active users? We can do it.
OpenAI (ChatGPT)
Skip the "will I be found on Ai" confusion and make sure local prospects' Chat GPT questions turn into real leads
We started the industry's first ever Facebook Ads Agency in 2014 and we haven't looked back.
Keywords? Reach? Impressions? We'll help parse what matters, and make the most out of your ad spend.
No, you don't have to have a perfectly curated IG feed in order to get results. We'll show you why.
TikTok
Results, without having to do any TikTok dances. We'll put TikTok into your marketing mix - no silliness required.
Achieve the growth your facility deserves
See more strategies or schedule a Marketing Strategy Overview
Most agencies are guessing with your ad budget.
Meta's native tracking is notoriously poor. Google's is notoriously complicated. Relying on platform reporting means most ad agencies lead counts and per lead cost is off by anywhere from 30-50%. Imagine the power of truly knowing how effective your ad dollars are. . You can't scale a business on bad data.
Proprietary Attribution Tracking
Attribution is the science of tracking your traffic so that you can make informed decisions. At New Member Ninja, we've solved it.
From Visitor to Member
Facebook can tell you if someone clicked on an ad. Ninja can tell you when, from where, and how far they got into your sales process (even to full signup)
Educated Decision Making
It's no longer "spray and pray". It's launch and track, and we'll give you the data from start to finish.
Why Our Ads Actually Work
You've seen the promises: "90 students in 30 days guaranteed!" Yeah, and I've got a bridge to sell you. They need pie-in-the-sky promises because that's the only way they get new clients. Here's what's happening behind the scenes:
Pump & Dump Agencies
Other agencies use outdated strategies and often do the easiest thing for the agency: throwing up a simple offer-based ad instead of truly digging in and creating an ad that will connect with parents.
The Ninja Difference
The New Member Ninja ads team actually does the hard work. We create campaigns that build real trust and communicate your unique culture, so the leads you get are high-quality, demo-specific prospects
We Start with Strategy
Every one of your programs - from evening classes to full day summer camp - requires thoughtful planning. Not just on the creative and targeting, but on the launch dates, budget and geographical focus
We Focus on Conversion
No one in the industry has higher conversion rates than New Member Ninja. The difference between converting 5% of ad clicks vs 15% is the difference between treading water and signing up 20 new members a month
Achieve the growth your facility deserves
See more strategies or schedule a Marketing Strategy Overview
Ad campaigns designed specifically for your facility
Our ads team takes regional, geographic and demographic differences between areas seriously. Use this tool to pull up your facility and get an idea of the data we would parse to ensure your best results.
0
Census ZIP —0
— family density$0
ACS Benchmark0
Meta & Google pool
Your goals require massive action.It's time to take it
Get the highest converting website, the most powerful CRM, and the most effective paid ads in the industry so that you can supercharge your facility's growth and efficiency
Calculate Your Growth Potential.
There's no guesswork about what New Member Ninja's systems can do for your facility - use this calculator to see exactly how much you could grow.
(2 scheduled)
(1 showed)
(1 enrollment)
(4 students lost)
Your Current Path
New Members /mo
0.5
Active Members at 12 Months
67
Current Revenue /mo
$15,000
Revenue /mo in 12 months
$10,062
Results with Ninja
New Members /mo
6
Active Members at 12 Months
122
Current Revenue /mo
$15,000
Revenue /mo in 12 months
$18,275
12-Month Growth Velocity (Total Monthly Revenue)
Get a PDF of your growth plan steps
We'll send you an email of your growth calculations, and a text confirmation once the PDF is generated and the email is successfully sent
Achieve the growth your facility deserves
See more strategies or schedule a Marketing Strategy Overview
Trusted by Hundreds of Facility Owners.
Real owners with real success stories
"We had $0 in ad spend this month and we've had our best sign up month of the year! It's all organic from the website!"
Charles Walker
Legacy Martial Arts
"I love Front Desk Ninja and you've got the best customer service EVER. Gained 20 students in 3 months. Not a lot for some, but it's the slow, steady growth I'm looking for. Gracias!"
David Sgro
SGRO Karate
"We switched our taekwondo school's website to New Member Ninja from a leading competitor in the industry and instantly saw results in both the quantity and quality of our leads. The customer service is exceptional- the team is responsive, efficient, professional and just enjoyable to work with."
Sarah Starnes
Star City Tae Kwon Do
"This quarter has been a literal turning point...because of NMN...it should be smooth sailing from here"
Marcus Lincoln
Parkour Generations
"It's super interesting...I was like 'well a website is a website. There's only so many things you can do.' But obviously I was extremely wrong...I'm so glad we made the switch!"
Koleton Nielson
Bobby Lawrence Karate, Utah
"Loving the Google ads I've launched with you! Tess and her squad are amazing, thank you!"
Mike Lazarte
Stay Strong BJJ
"Since switching from my old page, I'm getting more leads in a month than I did in half a year before! Plus, the people running it are right there to help you. Spot on"
Jesse Dwire
Studio Owner
"recommend this company they built out our website and it has given 300% returns. the CRM that comes with it has been amazing! it is the only thing I use for my dojo. member communications are a breeze tracking ranks and people when they come and go is all automated... DON'T THINK JUST DO IT."
Dan Bluhm
Dan Bluhm's Pma
"William Pierce and his team are amazing! I've worked with his group since 2013 and he has never steered us wrong! His websites work better than any other groups that I've seen and his group's customer service is impeccable. Get on board with anything he has to offer. You won't be sorry!"
Jason Church
Facility Owner
"I have used a couple of enormous website companies in the past. The ease and professionalism during the build, test, and go-live phases were OUTSTANDING! I have also used a couple of large Advertising Agencies in the past, and NONE of them have compared with the results we are seeing with New Member Ninja!"
Stephen A. Johnson
Facility Owner
"Intelligent, driven, and his websites really perform. His team equally cares about customers as they do about producing results. I cannot recommend them enough!"
Lori Ramas
Facility Owner
Built for facilities of every size
Whether you're pushing past 50 members or scaling beyond 500, New Member Ninja provides the exact tools you need. The strategy changes as you grow, but our ability to execute doesn't.
Growing past 75 members
Having fewer than 75 members can be tough. You have all of the headaches of a larger facility, but none of the revenue. NMN's lead generation can help you put more members on the floor and ease the burden
Most successful clients focus on
- Positive Lead Interaction
- Maximizing trial experiences
- Learning to sell memberships
- Outbound Ai take calling & converting leads
Achieve the growth your facility deserves
See more strategies or schedule a Marketing Strategy Overview
We do the Heavy Lifting
We are incredibly customer-forward. You can text, email, chat, or call us, and you'll always get a real person to help. We even do unlimited in-person trainings to get you and your staff completely comfortable with the system. Need a new checkout page, a custom landing page, or an event sign-up? We'll build it for you. Not because we don't think you can, but because sometimes it's just easier to let us handle it.
Real Human Support
Text, email, chat, or call us anytime. You'll always connect with a real person who understands your business.
Unlimited Training
We provide unlimited training sessions for you and your staff until everyone is a pro - and then again and again, whenever needed
Done-For-You
Sometimes it's easier to let the pros build what you need. Why spend hours at your computer when we can just create it for you?
Clients rave about our Unbelievable Support
Our amazing team of experts is ready to help at any time, so if you're thinking about joining New Member Ninja, you're in good hands.
We think we're great, but don't trust us; trust our 5-Star Google Reviews.
Don't just take our word for it. See what facility owners are saying about us on Google.
"I cannot express my gratitude enough for New Member Ninja my only regret is not doing it sooner. I really appreciate the coaching as well"
Breanna Bethel
Google Review
"Well Sir, you weren't freaking wrong at all about us knowing if your websites would work for us. It is! We're going to have your ads team start ads now, but even without them, switching to you, the leads have come pouring in"
Chance Burleson
Google Review
"I have never had as many summer camp leads as I do this year with the NMN website. Over 200 last month in just camp leads, and going to be over 200 this month!"
Tamayah Goodwin
Google Review
"Hey, just wanted to tell you and your whole team. You guys are crushing it! Leeds keep pouring in. They are good quality leads. Just wanted to thank you all! It took me a long time to find a team like yours should deliver what I was looking for 🙌"
Ernie T.
Google Review
"Don't wait! I've been trying several different marketing people over the last 25 years and never have I gotten even close to the results that we've gotten with William! We've been with him several years now and still getting lead after lead after lead all the time. They just know how to do it! Thank you, William!"
Tim M.
Google Review
"I've used several services... My favorite by far is New Member Ninja and William Pierce. Very easy to read and navigate, very well thought out functionality. Built to simply produce the most prospects possible. I literally doubled my prospects just by switching to his website. Yes, doubled."
Cory R.
Google Review
"Less than an hour live, already booked a student for their first lesson!"
Michael H.
Google Review
"71 leads this month between contacted, responsive, scheduled, and confirmed – plus we signed up for this month on top of that number off of your website. Our corporate website got zero leads last month. Happy customer!"
Dan B.
Google Review
"We had zero dollars ad spend this month and we've had our best month this year! It's all organic from the website."
Master Walker
Google Review
"41 leads in two weeks! I'm so grateful for your team and the ability for people to self schedule directly on the website. Lillian is a treasure!"
Mantis Kung Fu
Google Review
"Hey hey, just thought I'd share that in just under a month with our new site we are currently at 61 leads, about twice as many compared to our old website and our booking three weeks out right now!"
Bridgette B.
Google Review
"January is an all-time record for us with your system. Onto February and setting another record!"
Stephen J.
Google Review
Achieve the growth your facility deserves
See more strategies or schedule a Marketing Strategy Overview